Delight Trigger
Ask when they’re happiest.
Spot the moment a customer is happiest and ask for the referral right then, with the message already drafted.
30 minutes, no cost. You’ll leave knowing whether Delight Trigger is the right first step.
Sound familiar?
- “Our happy customers would refer us. We just never ask.”
- “Referrals happen by luck.”
- “Asking feels awkward, so it doesn’t happen.”
If that’s your week, Delight Trigger was built for it.
What changes
Happy customers would refer you, but nobody asks at the right moment. Delight Trigger watches for the signals (a result delivered, praise in a reply, a milestone reached) and drafts the ask. It skips anyone with an open complaint.
Before
- Happy customers are never asked.
- Referrals happen by luck.
- The right moment passes unnoticed.
After
- Moments of delight are spotted as they happen.
- A drafted ask arrives while it’s still timely.
- Asks are held back when there’s an open issue, and referrals are tracked.
Why it’s worth doing
Four things decide whether anything is worth your time: how big the result is, how sure you can be that it works, how long it takes, and how much it asks of you. Here’s how Delight Trigger measures up.
The result (bigger is better)
More referrals: the cheapest, highest-converting customers you can get.
Why it works (more certainty is better)
It asks at the moment the customer is happiest, and never while a complaint is open.
How fast (less waiting is better)
Running in about a week.
Your effort (less is better)
Approve and send the asks.
Everything you get
Delight Trigger, piece by piece. Built on tools you already use or can buy off the shelf.
Signal detection
Your inbox, outcome data and support tone, watched for moments of delight.
Drafted asks
Referral and review requests written for that customer and that moment.
Hold-back rules
No asks while a complaint is open.
Referral tracking
Who was asked, who referred, and what it turned into.
Ongoing care
Monitoring, tuning as your business changes, fixes when a connected tool changes, and a 30-minute review with me every month. Cancel with 30 days’ notice.
Plus two bonuses
- Bonus 1
Your five happiest customers
The list, and a personal ask for each, drafted on day one.
- Bonus 2
Referral thank-you sequence
How to thank the people who refer you.
Want to see it on your own work? Bring a real example to the call.
Book a free consultationHow it works
Ask five people this week
Your five happiest customers, personally.
Automate the moment
Spot delight in your inbox and outcome data.
Skip when it’s wrong
Never ask while a complaint is open.
The math
$190k
a year from one extra referral a quarter
Illustration, assuming an average customer is worth $48k a year. Referrals are the highest-converting, lowest-cost channel most businesses have.
Every figure here is an illustration. On the call, I run it with your hours, your rates and your deal sizes.
Run the numbers with meIs it right for you?
It’s for you if
- Customers tell you they’re happy.
- Many of your best customers came from referrals.
- You don’t have a regular way of asking.
Skip it if
- You’re in a field where asking for referrals isn’t allowed.
- You have very few active customers right now.
Questions about getting more referrals
When is the best time to ask a client for a referral?
Right after a clear win: a result delivered, a milestone reached, or praise in a message. Never while a complaint is open.
How do I ask for a referral without it being awkward?
Be specific and make it easy: say who you help, why you thought of them, and include a short message they can forward.
Can AI help a small business get more referrals?
Yes, by spotting moments when customers are happy, in your inbox and results data, and drafting the ask for you to send.
Do I need a formal referral program?
No. Start by personally asking your five happiest customers this week. A formal program can come later if referrals clearly work.
Why are referrals so valuable for small businesses?
Referred buyers arrive with trust already built, so they tend to close faster and cost very little to win.
Won’t it feel pushy?
Asking at the right moment is the opposite of pushy. It’s when people want to help. And it never asks someone with an open issue.
How does it know they’re happy?
It looks for clear signals: praise in an email, a result delivered, a milestone hit. You can add your own.
What does it cost?
It depends on the tools you use and how much setup is involved. Every solution is a one-time setup plus optional ongoing care, and you get a fixed quote before anything starts. On the free call, I’ll tell you honestly whether it’s worth it for your numbers.
Name your five happiest customers. I’ll draft the asks with you.
30 minutes, no cost, no pressure.