Case Study Engine
Every finished project becomes proof.
Writing up the win becomes part of closing the project. Records go in, a case study draft comes out, and customer approval is built in.
30 minutes, no cost. You’ll leave knowing whether Case Study Engine is the right first step.
Sound familiar?
- “We do great work and never write it up.”
- “Sales relies on ‘trust me.’”
- “By the time we think of a case study, nobody remembers the numbers.”
If that’s your week, Case Study Engine was built for it.
What changes
Case studies are the strongest sales asset and the one that never gets written. We add one question to your project close-out, “What measurably changed?”, and turn the records into a draft with an approval loop. It feeds your website, your proposals and your visibility in AI search.
Before
- Great results, no write-ups.
- Sales relies on “trust me.”
- The numbers are forgotten by the time anyone asks.
After
- A case study draft for every finished project.
- Approved by the customer and published.
- Numbers backed by real project records.
Why it’s worth doing
Four things decide whether anything is worth your time: how big the result is, how sure you can be that it works, how long it takes, and how much it asks of you. Here’s how Case Study Engine measures up.
The result (bigger is better)
A steady supply of case studies for sales, your site and AI search.
Why it works (more certainty is better)
One close-out question captures what measurably changed while everyone still remembers.
How fast (less waiting is better)
Live in 1–2 weeks.
Your effort (less is better)
Answer one question at project close, and approve the draft.
Everything you get
Case Study Engine, piece by piece. Built on tools you already use or can buy off the shelf.
The Close-out Question
“What measurably changed?” added to how you finish every project.
The Case Study Generator
Project records in, draft out.
Customer approval loop
Sent for sign-off before anything is published.
Three formats
A web page, a one-page PDF and a proposal insert.
Ongoing care
Monitoring, tuning as your business changes, fixes when a connected tool changes, and a 30-minute review with me every month. Cancel with 30 days’ notice.
Plus two bonuses
- Bonus 1
Three case studies now
Written from your last three finished projects.
- Bonus 2
Content handoff
Each case study passed to Voice Engine to become posts.
Want to see it on your own work? Bring a real example to the call.
Book a free consultationHow it works
Add one question
“What measurably changed?” at every close-out.
Start with your last three
Generate case studies from projects you’ve already finished.
The math
1 a month
case studies, from work you already did
Proof for your website, your proposals and AI search. The measure is simply how many you publish.
Every figure here is an illustration. On the call, I run it with your hours, your rates and your deal sizes.
Run the numbers with meIs it right for you?
It’s for you if
- You finish projects with real results.
- You rarely have time to write them up.
- Prospects ask for examples.
Skip it if
- Your clients won’t let you share any details or results.
- You finish very few projects a year.
Questions about writing case studies
How do I write a case study for a small business?
Describe the client’s situation, what you did, and what measurably changed, with numbers and a quote from the client. Keep it to one page.
What makes a good B2B case study?
A specific problem, a clear before and after with numbers, and the client’s own words.
Can AI write case studies from project records?
Yes. From your project notes and the answer to “What measurably changed?”, AI can draft a case study for the client to approve.
What if a client won’t let me use their name?
Publish it anonymously, described by industry and size, such as “a 40-person accounting firm.” The numbers still prove the point.
How do case studies help with AI search?
AI tools favor specific, factual content they can cite. Case studies give them concrete evidence of what you do and who you do it for.
How long does approval take?
Usually a few days. The draft is short and uses their own words where possible.
Do I need to change how we close projects?
Only by one question. That’s the whole change.
What does it cost?
It depends on the tools you use and how much setup is involved. Every solution is a one-time setup plus optional ongoing care, and you get a fixed quote before anything starts. On the free call, I’ll tell you honestly whether it’s worth it for your numbers.
Name your best finished project. I’ll show you the case study it deserves.
30 minutes, no cost, no pressure.