Signal Outbound
Get known outside your network, one relevant message at a time.
Small-volume, well-researched outbound to the accounts that fit you best. AI does the research. A person approves every message.
30 minutes, no cost. You’ll leave knowing whether Signal Outbound is the right first step.
Sound familiar?
- “Almost all our new business comes from people who already know us.”
- “Outbound feels like spam, and we don’t want to be those people.”
- “Researching one prospect properly takes an hour.”
If that’s your week, Signal Outbound was built for it.
What changes
If everyone who knows you has already bought or passed, growth means reaching new people. Signal Outbound gives you a channel you control without the spam reputation. Each message is researched and specific, and the research drops from about 15 minutes per prospect to about 2.
Before
- Nearly all new business comes from your network.
- Outbound feels like spam, or takes an hour per prospect.
- There’s no written picture of your ideal customer.
After
- A written ideal-customer profile and a list of trigger events.
- Each week, 25 well-fitting accounts, each with a research brief and a drafted first message.
- A capped three-touch sequence, with replies reviewed every two weeks.
Why it’s worth doing
Four things decide whether anything is worth your time: how big the result is, how sure you can be that it works, how long it takes, and how much it asks of you. Here’s how Signal Outbound measures up.
The result (bigger is better)
A channel you control that brings in buyers who’ve never heard of you.
Why it works (more certainty is better)
It starts from the customers you’ve already won, and a person approves every message before it goes out.
How fast (less waiting is better)
Live in 2–3 weeks, including the workshop and email setup.
Your effort (less is better)
Approving about 25 drafts a week, at around 2 minutes each instead of 15.
Everything you get
Signal Outbound, piece by piece. Built on tools you already use or can buy off the shelf.
The Ideal-Customer Workshop
Two hours together, working from your best past customers, to write down who you’re for and why.
The Trigger List
The events that mean an account is worth contacting now: a new hire, funding, expansion, a job post.
The Account List
Built and enriched with Apollo or Clay, filtered to your profile.
The Research-and-Draft Engine
A short brief on each account and a first message that’s specific to them.
Safe sending setup
Sending domain, warm-up and deliverability, plus checks against CAN-SPAM and Canada’s anti-spam law.
Sixty days managed
I run it with you for the first two months, reading replies every two weeks and sharpening the profile.
Ongoing care
Monitoring, tuning as your business changes, fixes when a connected tool changes, and a 30-minute review with me every month. Cancel with 30 days’ notice.
Plus three bonuses
- Bonus 1
Positioning rewrite
A one-line reason to talk and a sharper offer, so the first message has something to say.
- Bonus 2
LinkedIn connection pack
Short connection notes that match the email sequence.
- Bonus 3
Meeting handoff template
What to capture when a meeting is booked, ready for Call-to-Proposal.
Want to see it on your own work? Bring a real example to the call.
Book a free consultationHow it works
Define who you’re for
The ideal-customer and trigger workshop.
Build the list
Accounts that fit, enriched with the details that matter.
Research and draft
AI writes a brief and a first message for each account. You approve every one.
Send safely
A capped three-touch sequence from a properly set-up domain.
Learn and adjust
Every two weeks we read the replies and sharpen the profile.
The math
$25k
a year of research time back
Illustration: research drops from about 15 minutes to about 2 per prospect. At 25 prospects a week, that’s about 5 hours a week at $95 an hour over 48 weeks. Every deal it brings in is worth a full contract on top.
Every figure here is an illustration. On the call, I run it with your hours, your rates and your deal sizes.
Run the numbers with meIs it right for you?
It’s for you if
- Referrals are drying up or growth has stalled.
- You can describe your best customers, even roughly.
- A few new customers a quarter would make a real difference.
Skip it if
- You want thousands of emails a week. This is deliberately small.
- You don’t want to approve messages yourself, at least at first.
Questions about AI-assisted outbound
Can AI write personalized cold emails that don’t sound like spam?
Yes, if each email is based on real research about that company and a person approves it before it goes out. Spam comes from volume and templates, not from AI. Signal Outbound keeps the volume low and every message specific.
How do I find new clients outside my network?
Write down who your best customers are, find more companies like them, and contact them when something changes for them, like a new hire or a funding round. AI makes the research fast enough to do this properly for about 25 companies a week.
What is an ideal customer profile (ICP)?
An ideal customer profile is a written description of the companies you serve best: their industry, size, situation and the problems they have. The useful version comes from studying your best past customers, not from guessing.
Is cold email legal for a small business?
In the US, generally yes under the CAN-SPAM Act, as long as you identify yourself, don’t mislead, include a physical address and honor opt-outs. Canada’s anti-spam law (CASL) is stricter and usually requires consent or an existing relationship. Setup includes checking against both, but I’m not a lawyer, so get legal advice for your situation.
How many cold emails should a small business send each week?
For a targeted program, about 25 new companies a week with a cap of three messages each is plenty. Fit matters more than volume, and low volume protects your sending reputation.
Will this hurt our email reputation?
It sends from a separate, warmed-up domain with capped volume, so your main inbox isn’t at risk.
What tools do we need?
Usually Apollo or Clay for the list, plus your existing email. I’ll recommend the cheapest setup that does the job.
What does it cost?
It depends on the tools you use and how much setup is involved. Every solution is a one-time setup plus optional ongoing care, and you get a fixed quote before anything starts. On the free call, I’ll tell you honestly whether it’s worth it for your numbers.
Describe your three best customers. I’ll show you where to find ten more like them.
30 minutes, no cost, no pressure.