Quote Engine
Stop guessing your price.
Your pricing logic, taken out of your head and turned into a tool that quotes consistently in minutes.
30 minutes, no cost. You’ll leave knowing whether Quote Engine is the right first step.
Sound familiar?
- “Only I can price a job, so quotes wait for me.”
- “Some jobs lose money, and we only find out at the end.”
- “Customers wait days for a number.”
If that’s your week, Quote Engine was built for it.
What changes
Underquoting quietly drains margin, and quotes queue up behind the founder. I pull apart your past quotes with you, write the rules down, and build a calculator or customer-facing intake that applies them every time. Quotes take 15 minutes instead of 2 hours, and someone other than you can produce them.
Before
- Every quote is a judgment call only the founder can make.
- Some jobs lose money.
- Customers wait days for a number.
After
- Written pricing rules with a margin floor.
- Anyone on the team, or the customer, can get a quote in minutes.
- Unusual jobs go to a person, and quotes are checked against actuals every quarter.
Why it’s worth doing
Four things decide whether anything is worth your time: how big the result is, how sure you can be that it works, how long it takes, and how much it asks of you. Here’s how Quote Engine measures up.
The result (bigger is better)
Consistent quotes in minutes, with margin protected on every job.
Why it works (more certainty is better)
The rules come from your own last 20–30 quotes and what those jobs actually cost.
How fast (less waiting is better)
Live in 2–4 weeks.
Your effort (less is better)
A pricing workshop with me, then a quarterly check.
Everything you get
Quote Engine, piece by piece. Built on tools you already use or can buy off the shelf.
Quote analysis
Your last 20–30 quotes compared with what the jobs actually cost or took.
The Pricing Workshop
What drives price, the multipliers and minimums, the margin floor, which jobs were underquoted and why, and what to do when a job doesn’t fit. Most founders have never written this down.
The Quote Tool
An internal calculator or a customer-facing intake. AI handles the free-text “describe your job” part.
Exception routing
Anything outside the rules goes to a person.
Proposal hookup
Quotes feed Call-to-Proposal, so the price and the proposal come out together.
Quarterly review
Quotes compared with actuals, and the rules adjusted.
Ongoing care
Monitoring, tuning as your business changes, fixes when a connected tool changes, and a 30-minute review with me every month. Cancel with 30 days’ notice.
Plus two bonuses
- Bonus 1
Margin-leak report
Where your past quotes lost money, and by how much.
- Bonus 2
Pricing page
A page for your site that explains how you price.
Want to see it on your own work? Bring a real example to the call.
Book a free consultationHow it works
Gather past quotes
With the final price and the actual cost or hours.
Run the workshop
Write the rules down, and question them.
Build the tool
Calculator or intake, with AI on the free text.
Route the exceptions
Anything unusual goes to a person.
Check against actuals
Every quarter, then adjust the rules.
The math
$48k
a year of margin protected
Illustration: recovering 2% of margin on $2.4M of revenue. In trades and home services, where the first quote in often wins, a faster quote also wins more jobs.
Every figure here is an illustration. On the call, I run it with your hours, your rates and your deal sizes.
Run the numbers with meIs it right for you?
It’s for you if
- You quote custom jobs: trades, home services, agencies, fabrication, events.
- Quotes wait on one person.
- You suspect some jobs are underpriced.
Skip it if
- You sell at fixed list prices.
- You have fewer than about 20 past quotes to learn from.
Questions about quoting and pricing with AI
How can I quote jobs faster?
Write your pricing rules down (what drives price, your minimums, multipliers and margin floor), then build them into a calculator or intake form. AI can interpret the customer’s free-text description of the job. Quotes drop from hours to minutes.
Can AI price a job for my business?
AI shouldn’t invent your prices. It can apply your written pricing rules consistently and make sense of a customer’s description of the job, with anything unusual sent to a person.
How do I know if I’m underpricing my work?
Compare your last 20–30 quotes with what those jobs actually cost or took. The gaps show you where margin is leaking.
Should I offer instant quotes on my website?
If your common jobs are predictable, yes. Customers get a number when they’re ready, and the leads you get have already seen a price. Unusual jobs still come to you.
How can someone other than the owner write quotes?
Write the pricing logic down and build it into a tool. Once the rules are explicit, anyone on the team can produce a consistent quote.
Won’t this just lock in our bad pricing?
It would if we only wrote down what you do today. The workshop exists to question the rules: which jobs lost money, which minimums are missing, and where the margin floor should be.
Can customers use it directly?
Yes, if you want. The customer-facing version takes a description of the job and returns a quote or a range, with anything unusual sent to you.
What about jobs that don’t fit the rules?
They go to a person. The tool handles the common jobs so you can spend your time on the unusual ones.
What does it cost?
It depends on the tools you use and how much setup is involved. Every solution is a one-time setup plus optional ongoing care, and you get a fixed quote before anything starts. On the free call, I’ll tell you honestly whether it’s worth it for your numbers.
Bring me five past quotes and what those jobs really cost. I’ll show you where the margin went.
30 minutes, no cost, no pressure.